Cheetos
Capturing the Attention of Gen Z Shoppers
PepsiCo Ireland wanted to capture the attention of Gen Z shoppers and make an impact with the relaunch of their Cheetos brand. We were tasked with rolling out the bold new design across multiple retail touchpoints and a full suite of OOH placements.
Our Challenge
Partnering with third-party agencies and aligning with activation timelines, we delivered the campaign in phased bursts of energy. Each flavour launch came with fresh graphics and tailored retail packs:
Stage 1 – Q2 2025: Twisted Sweet & Spicy
Stage 2 – Q3 2025: Fiery Jalapeño & Cheese
Stage 3 – Q3 2025: Original Cheese
And for the first time in the ROI market, we took the creative on the road, rolling it out across Tesco Ireland’s delivery vans.
Our ReAction
“ReAction nailed the design rollout for our Cheetos Gen Z launch. We needed bold, disruptive creative that would dominate high-impact, high-footfall spaces and they delivered with precision. Their designs brought the brand to life across every shopper touchpoint, making sure Cheetos stood out loud and proud."
