ReAction Privacy Policy

Last updated: 23rd September 2025

1. Who We Are

ReAction are commerce marketing specialists registered at 25 The Cubes Offices, Beacon South Quarter, Dublin 18, D18 YH76, Ireland, is committed to protecting your personal data. We act as the “controller” of your information under the GDPR and the Irish Data Protection Act 2018.

If you have any questions about this policy, please contact us at:
Email: dataofficer@wearereaction.com
Phone: +353 1 2814847
Address: 25 The Cubes Offices, Beacon South Quarter, Dublin 18, D18 YH76, Ireland

2. What Data We Collect

We may collect and process the following categories of personal data:

  • Contact details (name, email, phone number, address)

  • Business information (company name, role, billing details)

  • Campaign and advertising preferences

  • Website and app usage data (cookies, analytics, IP address, device details)

  • Communications with us (emails, support requests)

  • Images, media assets, or other content provided as part of advertising services

3. How We Use Your Data (Purposes & Legal Basis)

We process your personal data for the following purposes:

  • To deliver advertising and media services you request (Contractual necessity)

  • To manage billing and payments (Legal obligation / Contractual necessity)

  • To respond to enquiries and provide customer support (Legitimate interest)

  • To send service updates, policy changes, or security notices (Legal obligation / Legitimate interest)

  • To send marketing communications, where you have consented (Consent)

  • To analyse service usage and improve our offerings (Legitimate interest)

  • To comply with legal or regulatory obligations (Legal obligation)

4. Sharing Your Data

We may share your personal data with:

  • Service providers (e.g. IT hosting, analytics, payment processors)

  • Business partners involved in delivering advertising services

  • Regulators or law enforcement, where required by law

  • Group companies (if applicable)

We require all third parties to process your data securely and only in accordance with our instructions.

5. International Transfers

If we transfer data outside the European Economic Area (EEA), we ensure it is protected using:

  • Adequacy decisions from the European Commission, or

  • Standard Contractual Clauses approved by the European Commission.

6. Data Retention

We keep your personal data only as long as necessary to fulfil the purposes described above:

  • Customer records: up to 7 years after the end of a contract (to meet legal/accounting obligations)

  • Marketing data: until you withdraw consent or opt out

  • Website analytics data: [e.g. 14 months]

7. Your Rights

Under GDPR, you have the following rights:

  • Access your data (Art. 15)

  • Rectify inaccurate data (Art. 16)

  • Erase your data (“right to be forgotten”) (Art. 17)

  • Restrict processing (Art. 18)

  • Data portability (Art. 20)

  • Object to processing, including profiling (Art. 21)

  • Withdraw consent at any time, where processing is based on consent

To exercise these rights, contact us at [privacy@company.ie].

You also have the right to lodge a complaint with the Irish Data Protection Commission:
📧 info@dataprotection.ie | 🌐 www.dataprotection.ie

8. Security

We use appropriate technical and organisational measures to protect your personal data, including encryption, access controls, and secure servers.

9. Cookies & Tracking

Our website uses cookies and similar technologies for functionality, analytics, and (with consent) marketing. For details, see our [Cookie Policy].

10. Updates

We may update this policy from time to time. Significant changes will be communicated via email or website notice.