“Tell me and I forget.
Teach me and I remember.
Involve me and I learn.”
Why go on Safari?
Step away from your screen and see retail in action.
Our Retail Safaris give you a first-hand look at the trends, innovations and insights shaping the Irish retail landscape today. You’ll experience what’s working, what’s changing and what it means for your category, brand or shopper.
With our decades of hands-on experience and expertise our Safaris will help you:
Spark new ideas and fresh thinking
Spot growth opportunities across categories and channels
See your target shoppers in real environments
Explore key trends like health & wellness, sustainability, digitalisation and retailtainment
Deep dive into specific channels or categories.
Bring teams and stakeholders together through shared learning.
Nothing beats being out in the wilds of retail, seeing, feeling and experiencing it for yourself.
Future Trends Safari
“The future is already here,
it’s just not evenly distributed.”
Step into the future of retail.
Our Future Trends Safaris take you on a curated journey through the most imaginative, trend-setting and forward-thinking stores, all chosen for their relevance to your business.
We don’t just visit great shops. We help you see retail through a new lens, challenging assumptions, sparking ideas and uncovering fresh opportunities.
Each Safari begins with a snapshot of the key trends shaping the retail landscape, tailored to your category or market. Then we bring those trends to life in the real world, connecting what you see to what it means for your shoppers and your business.
Discover what’s next and how to make it work for you.
Store Safari
“A desk is a dangerous place to view the world.”
Step out from behind your screen and into the real world of retail.
Our Store Safaris are immersive, hands-on experiences designed to help teams understand their category dynamics. By walking the store with a ‘shopper lens’, you’ll uncover new insights, spot opportunities, and gain a fresh understanding of category layouts, fixtures and operational challenges. Each Safari starts with a focused briefing, built around your specific challenge, and ends with a practical workshop to turn observation into action.
Real stores. Real learning.
Shopper Safari
“Walk a mile in my shoes, to see why I make the choices I do”.
See retail through your shoppers’ eyes.
Our Shopper Safaris are immersive, insight-led experiences that bring you closer to the people who matter most; your shoppers. By joining them on real shop-alongs, you’ll see how they browse, choose and buy, uncovering what truly drives their decisions.
Each Safari combines real-world observation with structured discussion to reveal the needs, motivations and moments that shape behaviour. You’ll leave with sharper insights, stronger empathy and clear focus on opportunities for growth.
We start with a focused briefing tailored to your challenge, followed by guided shop-alongs and a hands-on workshop to turn what you’ve seen into action.
Real shoppers. Real behaviour. Real insight.
Testimonials
“ReAction did an excellent job organising the retail safari as a pre-conference activity for the Shopper Brain Conference in Dublin. ReAction carefully selected an inspiring mix of retailers and hospitality locations and guided participants with enthusiasm and expertise. It was also a pleasure collaborating with them while preparing and developing the safari materials. Highly recommended!”
Carla Nagel
Executive Director
Neuromarketing Science & Business Association, Amsterdam
“We have been using ReAction to conduct Shopper Safaris for us over the last couple of years as part of our annual planning process. Getting time in store in the company of shoppers, has given us first hand insight into the needs of our shoppers and consumers helping us to plan to serve their needs better. ReAction have been fantastic at facilitating each session, from finding a suitable location, recruitment of relevant shoppers to moderating post safari workshops ensuring that we complete the session with clear understanding of what we need to do to deliver on the opportunities presented.”
Stephen O’Neill
Head of Category | O’Brien Fine Foods
“We’ve worked with ReAction on several retail safaris, and they always deliver. Their ability to curate inspiring store visits and simply explain shopper behaviour and retailer operations has sparked fresh perspectives on category and shopper understanding, for Bord Bia and our clients. The insights gained has guided category and brand strategy, as well as actionable commercial plans for retailers.”
Adam Baker
Global Retail Specialist | Bord Bia