SuperValu
Driving Engagement through Gamification
SuperValu sought a digital retail media solution that gave shoppers fun, educational, and rewarding brand experiences, while offering advertisers a new way to engage and drive measurable impact for their brands.
Our Challenge
Together with Elevate and a leading gamification platform, we created a flexible SuperValu-branded microsite, powering games for advertisers such as Pukka Tea, Dylon, Sour Patch Kids, and OutCider.
Each game turns brand stories into fun, interactive play for shoppers, complete with prizes to be won. Driving strong engagement and capturing rich first-party data, the games deliver incremental media revenue and insight for SuperValu, while delivering meaningful impact for brand partners.
