Reimagining the In-Store
Bakery Experience
Tesco

Tesco wanted to transform its in-store bakery from a predominantly grab-and-go section into a destination that inspires shoppers to browse, explore, and buy.
Our Challenge
We brought Tesco’s bakery to life with a modern, bold design that put their new premium bakery range centre stage. Clear, confident signage made it easy for customers to find their favourites.
Warm, friendly copy added a human touch and conveyed expertise. Premium finishes elevated the look and feel, signalling quality across the category. The modular design made rollout fast and efficient, with initial successful trial paving the way for Tesco to extend the concept across its estate.