We reimagined the category around real shopping missions - Living Room, Bedroom, and Kitchen - making it easier for Tesco customers to shop by need.

A lifestyle-led design, with soft curves for navigation and a warm, friendly tone of voice, created an inviting atmosphere that highlighted quality across the range. The modular layout made rollout efficient, while the successful trial store proved the concept could scale, transforming Home into a space that feels organised, welcoming, and truly worth exploring.