Kilmeaden
Making Kilmeaden the Everyday
Hero of Great Toasties
Disrupt shoppers out of their grab-and-go behaviour and inspire them to pick Kilmeaden over Own Label or competitor brands at meal and snack time.
Our Challenge
We put Kilmeaden front of mind with an in-store and onlinecampaign that stopped shoppers in their tracks,using cleverlines, mouth-watering visuals, and bold toastie moments.The creative established Kilmeaden as the everydayhero and thestar ingredient of any great toastie. To boost engagement, welaunched a high-impact promotionacross multiple retailers withthe chance to win a brand-new toastie maker, with a winner everyday for seven weeks.Imagine golden, melty, cheesyperfection made right in yourkitchen.
