Kilmeaden
Making Kilmeaden the Everyday
Hero of Great Toasties
Disrupt shoppers out of their grab-and-go behaviour and inspire them to pick Kilmeaden over Own Label or competitor brands at meal and snack time.
Our Challenge
We put Kilmeaden front of mind with an in-store and online campaign that stopped shoppers in their tracks, using clever lines, mouth-watering visuals, and bold toastie moments. The creative established Kilmeaden as the everyday hero and the star ingredient of any great toastie. To boost engagement, we launched a high-impact promotion across multiple retailers with the chance to win a brand-new toastie maker, with a winner everyday for seven weeks. Imagine golden, melty, cheesy perfection made right in your kitchen.
